TikTok: the Generation Z search engine

According to recent studies, around 40% of Generation Z are now turning to TikTok as their go-to search engine, even before Google. This may seem surprising, but it’s not hard to understand why. With its massive user base and algorithm, TikTokhas become a platform for discovering new things, including restaurants, bars, new products, and more. In this post, we will explore how to use TikTok to search for product and service recommendations or reviews. Whether you’re a member of Generation Z or simply looking for a new way to find the information you need, read on to learn how to make the most of TikTok’s search capabilities.

1. Use hashtags

Hashtags are a powerful tool on TikTok, and you can use them to find recommendations and reviews for anything. For example, if you’re looking for reviews of a particular restaurant, search for the restaurant name with the hashtag #review or #foodreview. This will bring up all the videos that have been tagged with that hashtag, which will likely include reviews or recommendations for that restaurant.

2. Follow influencers and creators

Many influencers and creators on TikTok make videos about their experiences with different products and services. For example, if you’re interested in trying a new skincare product, you can follow creators who specialise in skincare, and they’ll likely have videos recommending different products.

3. Look for trending videos

TikTok’s algorithm is designed to promote trending videos, which are often related to popular products, restaurants, or services. If you’re looking for recommendations for something specific, you can search for it on TikTok and look for trending videos. These videos are usually well-produced and informative, making them a great source for recommendations.

4. Utilise TikTok’s discover page

TikTok’s Discover page is a great place to find new content and creators to follow. You can use the search function to look for keywords related to what you’re looking for, and TikTok will suggest creators and hashtags that match your search. For example, if you’re looking for recommendations for new workout gear, you can search for “workout gear” and follow the creators and hashtags that come up.

5. Engage with other users

Finally, don’t be afraid to engage with other TikTok users to ask for recommendations or advice. You can leave comments on videos asking for more information or reach out to creators directly through direct message. Many TikTok users are happy to share their experiences and offer advice, so don’t be afraid to ask.

Example: I’m looking for a recommendation for a Chinese restaurant in Leeds

New to TikTok? Here’s a step-by-step guide on how to find recommendations for a great Chinese restaurant in Leeds, UK using TikTok:

1. Open TikTok app and click on the “Discover” tab at the bottom of the screen.

2. Type “Chinese restaurant Leeds” into the search bar at the top of the screen and hit enter.

3. You will see a list of videos related to Chinese restaurants in Leeds. Scroll down and check out the videos with the most views and likes, as these are likely to be the most informative and useful.

4. Pay attention to the hashtags that are being used in the videos. Some popular hashtags that may be relevant include: #ChineseFood, #ChineseRestaurant, #LeedsFoodie, #LeedsEats, #LeedsFood, and #LeedsRestaurant. You can also try searching for more specific hashtags like #BestChineseFoodLeeds or #LeedsChineseRestaurants.

5. Follow creators and accounts that post about food and restaurants in Leeds, especially those who have posted videos about Chinese cuisine or Chinese restaurants in the area. You can also engage with these creators by leaving comments or direct messaging them to ask for more information or recommendations.

6. Finally, use the information and recommendations you find on TikTok to make informed decisions about which Chinese restaurant in Leeds you want to try out. Be sure to also check out other review websites and sources to get a well-rounded view of each restaurant before making your final decision.

Next Chapter – a leading TikTok Marking Agency

TikTok is quickly becoming a powerful search engine, particularly for Generation Z. By using hashtags, following influencers and creators, looking for trending videos, utilising TikTok’s Discover page, and engaging with other users, TikTok users can easily find recommendations and reviews for almost anything. With its massive user base and algorithm, TikTok has become a platform for discovering new things, and users can make informed decisions based on the information and recommendations they find on the app. So, whether you’re a member of Generation Z or simply looking for a new way to find information, consider using TikTok to search for your next product or service recommendation.

Want more expert advice on using TikTok? Read our guide to TikTok marketingor get in touch with Next Chapter, a leading strategic TikTok marketing agencythat is ready to disrupt your market.