Festive Planning: A Guide for Agencies

The festive season is almost upon us, and you know what that means – it’s time to get your agency into the Christmas spirit. Most agencies close over Christmas and New Year, so we’ve got you covered with a mini guide to help you prepare for the festive break that even Santa’s elves would approve of.

Whether you’re prepping for a quiet period or expecting a flurry of last-minute tasks for your e-commerce clients, these tips can help you be prepared and avoid unwanted surprises.

‘Deck the Halls’ and the office

First things first, let’s sprinkle some magic in the air. Don’t be a Scrooge; take a moment to get into the holiday spirit. A bit of office decoration can go a long way in boosting everyone’s festive mood and overall morale. You don’t have to go overboard, but a little touch of the season can make a big difference in brightening everyone’s days.

Silent nights and busy days 

The run-up to Christmas can be a bit unpredictable. Some team members might be on leave, while others are working overtime to keep up with the holiday rush. It’s a normal part of agency life during this time of year, but that doesn’t mean we should just leave people to it and expect them to be okay. Check in with your colleagues, and support those that may be busier.

During the quieter days, consider reaching out to clients and pre-planning. A little chat or brainstorm to get a head start about the New Year can go a long way. It’s a great opportunity to strategise and get set for a successful year ahead.

Prepare for the rush

If you’re expecting an influx of activity, it’s essential to have a plan in your back pocket. Ensure your workload is planned out in advance, preferably up until your next big campaign, but as far as possible. Have designated team members ready to handle emails inquiries from clients during the holiday break so nothing is missed and you keep on top of vital client relations.

A gentle nudge for last minute requests

To avoid any Christmas Eve fire drills, send a friendly email to your clients a week or two before the holiday break. Ask if they have any urgent tasks they’d like to tackle before the year wraps up, and make your Christmas availability clear.

Emergency clause

Lastly, make sure your clients know who to contact in case of an emergency during the holiday season. It’s a practical step that can save everyone a lot of stress.

So, as you gear up for the festive season, remember these tips to keep your agency running smoothly and your clients jolly. With a bit of preparation and a dash of holiday spirit, you’ll be all set for a well-deserved Christmas break. If you’re looking for a strategic marketing agency who is prepared while not being afraid to be bold, look no further. Get in touch and let’s start a project together, or browse our range of expertiseand marketing adviceon our insights page. 

Wishing you a Merry Christmas and a Happy New Year!

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