WATCH: Getting More From HubSpot - Lead Generation, Attribution and Revenue Reporting

What happens to your leads after they enter your CRM? How do you work out which campaigns are actually driving revenue, and which are just driving volume? And how do you build a system that ensures your best prospects reach your sales team when they're most ready to convert?

In this video conversation, Daniel Swepson, Next Chapter's Co-Founder, explains how HubSpot can transform how B2B businesses manage lead generation, nurturing prospects at scale, and reporting marketing's impact on revenue generation.

Why HubSpot Changes Everything

Most business invest in marketing, but few are actually able to attribute that investment to specific results. This disconnect between marketing activity and revenue impact is one of the most common (and costly) problems in B2B. When implemented correctly, HubSpot closes that gap by bringing marketing, sales, and customer data into one place and making it possible to trace every pound of revenue back to the campaign that earned it.

"Which channel drove which enquiry, which marketing investment resulted in which return in revenue... that attribution is the most important part of lead generation." - Daniel, Co-Founder at Next Chapter

What We Cover In This Conversation

In the full video, Daniel discusses:

• What typically goes wrong when businesses don't have a connected platform like HubSpot
• How combined marketing, sales and CRM data within HubSpot changes day-to-day decision making
• How features like lifecycle stages, lead scoring, and automation improve lead quality before sales get involved
• How to use workflows to enable lead nurturing at scale, without losing personalisation
• Why end-to-end funnel visibility is so important for decision-makers
• Why HubSpot often becomes the foundation for revenue growth, rather than just another tool in the stack

Ready to dive in?

Watch the full conversation below

About The Speaker

Daniel Swepson is Co-Founder and Marketing Director at Next Chapter and Show + Tell, working with B2B brands to develop and execute marketing strategies that drive measurable growth. With expertise spanning digital marketing, brand strategy, and marketing technology, he helps businesses invest smarter and prove impact.

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