Boosting FORDS’ digital growth with SEO & Content Marketing.

As an industry leader, FORDS Packaging aimed to enhance their online presence & improve engagement with its target audience. They sought a digital marketing partner to grow their visibility, particularly around evolving industry topics & innovative packaging solutions, while also driving engagement with key decision-makers in the sector.

We worked closely with the FORDS team to develop a comprehensive content & SEO strategy that aligned with their business goals. The first step was conducting in-depth keyword research & competitor analysis to better understand the search behaviours of their target audience. This research allowed us to pinpoint the most relevant keywords & identify the best opportunities to enhance FORDS’ online visibility.

Next, we focused on crafting engaging & informative content aimed at positioning FORDS as a thought leader in the packaging sector. We made sure to highlight key industry trends & sustainability priorities, which are central to the company’s mission. This content strategy was designed to resonate with both current and potential customers, ensuring FORDS could showcase their expertise while addressing the needs & interests of their audience.

To further improve performance, we enhanced the website through on-page optimisations, including content updates & a more effective internal linking strategy. These adjustments not only improved the overall user experience but also strengthened FORDS' ability to rank higher on search engines, making it easier for prospective clients to discover and engage with their services.