Streamlining Sanderson Weatherall’s marketing & HubSpot Implementation

Sanderson Weatherall aimed to enhance its digital presence & better engage with potential clients. The goal was to optimise their website, increase visibility in key service areas, & drive qualified leads through targeted online campaigns. Additionally, the company wanted to streamline its tech stack to support growth by implementing a robust CRM solution to manage client relationships & automate processes effectively.

Next Chapter™ collaborated closely with Sanderson Weatherall to develop a comprehensive digital marketing strategy. Our team focused on a combination of SEO, content optimisation, & targeted digital advertising to elevate visibility & attract the right audience to the website.

After an intensive process of audits & keyword research, a strategy focussed on location-based services was rolled out across their marketing channels, with new custom landing pages optimised for local searches & a series of tailored & location specific digital advertising campaigns designed to increase awareness & drive qualified traffic from key locations.

We also supported the implementation of HubSpot across the business, a complex project due to the large volumes of data that needed to be migrated into the new CRM & levels of customisation required to ensure the solution suited the many needs of the business.

Once data had been cleansed & migrated, & HubSpot's setup customised, we supported Sanderson Weatherall further by delivering a series of training sessions to shareholders & key stakeholders across the national team.