
Generating leads through strategic marketing of off-grid fuel supply for Northern Energy.
NORTHERN ENERGY
NORTHERN ENERGY
NORTHERN ENERGY
Northern Energy, a domestic heating oil & LPG provider, supplies local homes & businesses with off-grid fuel while focussing on delivering unbeatable service, reliability & great value.
The off-grid fuel supply market is highly localised & competitive, with customers seeking both cost-effective solutions & a dependable service. Northern Energy wanted to strengthen its online presence & ensure that potential customers, whether they were researching fuel options for the first time or seeking a new supplier, could easily find & trust Northern Energy as their go-to provider.
Visit siteThe off-grid fuel supply market is highly localised & competitive, with customers seeking both cost-effective solutions & a dependable service. Northern Energy wanted to strengthen its online presence & ensure that potential customers, whether they were researching fuel options for the first time or seeking a new supplier, could easily find & trust Northern Energy as their go-to provider.
The approach
This is where our expertise came in. The Next Chapter™ team conducted in-depth keyword research & competitor analysis to identify what prospective customers were searching for, the pain points they faced, & the types of solutions they sought. Based on these insights, we crafted a targeted SEO & content marketing strategy that addressed key customer questions & positioned Northern Energy as the go-to experts with the answers.
Alongside this, we implemented digital advertising campaigns using locally targeted paid search & paid social to boost brand awareness in their local market, ultimately driving high-intent leads to the site.


Our results
1,851
New organic keywords in 2 years
120+
Organic keywords in the top 10 in 2 years
45+
Organic keywords in top 3 in 2 years
+12%
Total users to site YoY
+116%
Direct traffic YoY

"Working with the team at Next Chapter™ has enabled us to reach new customers, as well as provide additional value to our existing local & loyal customer base. The advice & work provided by the whole team has been invaluable to our overall business growth."
Sarah Rhodes— Marketing Manager at Northern Energy