Delivering growth for DENTON through strategic marketing of workplace transformations.

The commercial interior design & fit-out sector is highly competitive, requiring a strategy for standing out & nurturing leads throughout the lengthy purchasing journey. DENTON aimed to ensure that whether the end-user was experienced & knew exactly what they needed, or was navigating the process for the first time & required support and guidance, they were going to be the go-to supplier.

This is where Next Chapter™ came in. We conducted extensive keyword research, competitor analysis, & tapped into the expertise of the DENTON team to determine exactly what the audience would be searching for online, the information they needed, & the questions they commonly had. As a result of this research, the Next Chapter™ team were able to create an SEO & content strategy that significantly increased DENTON's organic search presence, alongside a PPC & social media advertising approach designed to boost brand awareness online & capture high-intent searches - ensuring all users entered the DENTON site onto the most relevant content to them, depending on who they were & what information they had been looking for.

Key to the success of our approach was the Next Chapter™ team immersing themselves in the world of DENTON, ensuring we were on top of key trends & timely topics, as well as regularly attending exhibitions & conferences in the workplace sector.