TikTok business account – explained

With the surge in users on TikTokover the past few years, advertising on the platform has become a vital part of any marketing or PPC strategy. But did you know you have to have a business account to even run TikTok ads?

And how do you set up a business account?

Here, we share our expert insightsand give advice on how (and why) to set up your business account.

How do I set up a TikTok business account?

Let’s start easy. Below is a step-by-step guide on how to set up your TikTok business account:

1. Download the TikTok app: If you haven’t already, download the TikTok app on your smartphone from the App Store or Google Play Store.

2. Sign up for an account: Once the app is downloaded, open it and sign up for an account using your email address, phone number, or social media account.

3. Switch to a pro account: Once you have a personal account, you can switch it to a TikTok Pro account by clicking on the “Me” icon on the bottom right corner of the app, then clicking on the three dots on the top right corner of the screen, and selecting “Manage account.” From there, select “Switch to Pro Account.”

4. Choose your business category: Once you’ve switched to a Pro account, you’ll be asked to choose a category for your business. This will help TikTok understand what kind of content to show to your audience.

5. Verify your account: To verify your account, TikTok will ask for your phone number and email address. You’ll receive a verification code that you’ll need to enter in the app.

6. Add your business information: Once you’re verified, you can add your business information, such as your profile picture, bio, website, and contact information.

7. Explore your account settings: Take some time to explore your account settings and customize them according to your preferences. For example, you can set up notifications, add a privacy and safety setting, and manage your analytics.

TikTok business account benefits

So now you have a TikTok business account, what can you do with it? TikTok business accounts offer several benefits for businesses and content creators who want to use the platform to promote their brand, products, or services.

Here are a few benefits of a TikTok business account:

1. Access to analytics: With a TikTok business account, you’ll have access to analytics that can help you measure the performance of your content, including views, likes, shares, and followers. This can help you better understand your audience and optimise your content strategy.

2. Advertising options: TikTok offers advertising options for businesses, such as in-feed ads, brand takeovers, and sponsored hashtag challenges. These can help you reach a larger audience and increase brand awareness.

3. Increased visibility: Having a business account can make your profile more visible to potential customers or clients. You can also use TikTok’s features, such as hashtags and duets, to reach a wider audience and gain more exposure.

4. Credibility: Having a business account can lend credibility to your brand and make it appear more professional. It can also help you establish a presence on the platform and connect with other creators in your industry.

5. Contact options : A business account allows you to include contact options such as phone number, email, and website link on your profile page. Standard accounts do not have this option.

6. Customisable profile: business accounts allow for a customisable profile page that includes your brand’s logo and other business information. Standard accounts have limited customization options.

7. Choose where you send users : having a business account means you can choose where to send your viewers once they see your ad. In some cases, you can send the user to your TikTok profile, straight to your website, or even to specific products on your site.

TikTok business account metrics explained

As a TikTok business account holder, you’ll have access to various metrics and analytics that can help you track the performance of your content and understand your audience and personas. Here are some of the key metrics you have access to which you will be able to report on. Setting clear KPI’s and monitoring performance against them is key to overall long-term success on the platform.

1. Profile views: The number of times your profile has been viewed by TikTok users.

2. Follower count: The number of users who have followed your account.

3. Video views: The number of times your videos have been viewed.

4. Engagement rate: The percentage of users who engage with your content, such as liking, commenting, or sharing your videos.

5. Audience demographics: Information about your audience, such as age, gender, location, and interests.

6. Video insights: Detailed analytics for each of your videos, including views, likes, comments, shares, and average watch time.

7. Trending content: Information about popular hashtags, sounds, and challenges that can help you stay on top of trends and create content that resonates with your audience.

TikTok Business Accounts offer a valuable opportunity for businesses of all sizes to connect with a young, engaged audience and build brand awareness. By utilising the platform’s unique features and creating authentic content that resonates with your target audience, you can take advantage of the exponential growth potential that TikTok offers. From hashtag challenges to influencer collaborations, there are countless ways to leverage the power of TikTok to boost your marketing efforts and grow your business. So, if you haven’t already, it’s time to create a TikTok Business Account and start tapping into this dynamic and exciting platform!

Want more expert advice on using TikTok for business? Get in touch with Next Chapter, a leading strategic TikTok marketing agencythat is ready to disrupt your market. Or take a look at our TikTok guide for beginners.