Inbound Marketing
Inbound Marketing for B2B & Professional Service brands.
Inbound Marketing
Inbound Marketing
Inbound Marketing
At Next Chapter™, we're experts in creating & executing inbound marketing strategies that generate leads for B2B & professional service businesses.
Our Inbound Marketing Process
Inbound marketing is all about creating meaningful connections with your audience. Our process ensures that every part of your strategy works towards your business goals.
01 STRATEGY
Define your goals & objectives, craft detailed buyer personas, & outline a roadmap that positions your business as a trusted thought leader in your industry.
02 CONTENT CREATION
03 MULTICHANNEL DISTRIBUTION
04 LEAD NURTURING & ANALYSIS
Inbound Marketing Flywheel vs. the Funnel
Our Inbound Approach
Most marketers will be familiar with the marketing funnel, but there’s one big problem - funnels have holes in the bottom. The Inbound Marketing Flywheel equally emphasises the importance of all stages of the customer journey, attracting prospects, engaging with them to become customers, & then delighting those customers into becoming advocates for your business.
Paying equal attention to those three stages ensures your business is continuously attracting new customers, but also retaining them & growing them in the longer term.
New clients + retained clients + referred clients = growth.
Paying equal attention to those three stages ensures your business is continuously attracting new customers, but also retaining them & growing them in the longer term.
New clients + retained clients + referred clients = growth.
View our work…
Years of experience generating leads for B2B & Professional Service companies
DENTON
420New organic keywords in 2 years
4.6m+Impressions from paid search in 12 months
Sanderson Weatherall
218New organic keywords in the top 10
34.1%Average open rate for marketing emails
Optinet
916%Rise in organic social traffic in 12 months
140k+Impressions from paid search in 3 months
What our clients have to say...
Sectors(04)
Generating leads for...
Commercial Property
Fuelling success for...
Energy & Utilities
Driving growth for...
Manufacturing
Delivering results for...
Professional Services
Here, we’ve answered some of the most common questions about how inbound marketing can drive sustainable growth for your business.
How does inbound marketing attract high-quality leads?
What role does content play in inbound marketing?
How can inbound marketing reduce customer acquisition costs?
What results can we expect from implementing inbound marketing?
How do you measure the success of an inbound marketing campaign?