Search is changing fast - and we’re already working in the future.
Optimising for What’s Next in AI SEO
AI SEO
AI SEO
AI SEO
AI-first search, generative engines & conversational interfaces are reshaping how users discover information. It’s not only about rankings anymore. It’s about visibility where decisions are being made - whether that’s a search box, a chatbot, or a voice assistant.
At Next Chapter, we help ambitious B2B brands show up in the right place, with the right message, however the landscape shifts.
Visibility Across Every Channel
Optimising for Google alone is no longer enough to get your brand noticed. Tools like ChatGPT, Perplexity, and Gemini are becoming your audience's trusted research tools, and their algorithms work differently.
That’s where we come in.
We help your brand achieve:
Credibility to be cited by AI engines
Clarity to be summarised by LLMs
Consistency to be found across every channel
Whether it’s SEO, GEO (Generative Engine Optimisation), or technical enhancements like schema markup and llms.txt, we know what makes a brand discoverable now, and what will keep it that way tomorrow.
Strong SEO. Built to Adapt.
We’ve always believed in getting the fundamentals right. Our approach balances tried-and-tested, long-term SEO strategy with adaptability, allowing us to evolve quickly in response to the latest developments.
What that looks like in practice:
What that looks like in practice:
Technical SEO
reimagined for LLMs
E-E-A-T content
built for human questions, not just keywords
Track Ai Citation
ongoing tracking of your presence in AI-generated search results
Regular Advice
that translates into action, not more confusion
AI Content Marketing
At Next Chapter™,
we embrace AI.
we embrace AI.
Our approach is future-proof, combining technical & creative SEO expertise with forward-thinking AI-powered strategies. From optimising content for search engine results to ensuring visibility on AI-driven tools like chatbots and generative AI platforms, we stay at the forefront of technological advancements to ensure your content appears where it will resonate most with your audience - wherever that might be.
View our work…
Years of experience delivering results for B2B & Professional Service brands
DENTON
420New organic keywords in 2 years
+83Organic keywords in the top 10
40%Site users from organic
Sanderson Weatherall
218New organic keywords ranking in the top 10 in 2 years
130%YoY rise in organic traffic
+31Top 10 new & improved location keywords
.jpg&w=1200&q=75)
Northern Energy
1,851New organic keywords in 2 years
+125Organic keywords in the top 10 in 2 years
12%Increase in total users to site YOY
What our clients have to say...
Sectors(04)
Generating leads for...
Commercial Property
Fuelling success for...
Energy & Utilities
Driving growth for...
Manufacturing Companies
Delivering results for...
Professional Services
Here, we’ve answered some of the most common questions about how these services can deliver long-term, measurable growth.
What role does AI play in your SEO & content marketing process?
How does SEO drive more organic traffic to my website?
How does content marketing build authority in our industry?
How can SEO and content marketing work together to generate leads?
What results can I expect from investing in SEO & content marketing?
How do you track the effectiveness of SEO & content marketing?